WELCOME TO THE
Before you begin this assessment, you must meet these 3 requirements:
Failure to insure all 3 steps above will skew your results. At best, it’ll cause you to waste significant time, energy and money.
At worst it will harm your business.
If you’re unable to meet these requirements simply come back to this page when you’re able to.
All good? Great!
HERE'S HOW IT WORKS
You will be presented with 2 statements, pictures, or questions.
You choose the 1 response that is most TRUE TO YOU.
Important things to remember as you go through assessment:
Ready to be blown away?!
Jennifer Kem, Creator of the Brand Archetype Assessment
Click the button below to learn more about your Archetype
You are also known as the Liberator, the Rescuer, the Warrior, the Gladiator.
Your brand represents overcoming great odds through strength, courage and intrinsic goodness. You help others create their fullest expression of themselves, with the goal of transformation. The Hero has remarkable resilience and stamina in the achievement of dreams; you don’t give up on anyone. Suffering is completely optional as far at the Hero is concerned. Your brand teaches truth, justice and assertiveness, and helps their audience create movements that are bigger than themselves.
You are also known as the Adventurer, the Pioneer, the Seeker, the Wanderer.
Your brand represents the craving for seeking new experiences. Although you don’t like boundaries and require autonomy, you aren’t an archetype who is a rebel without a cause. You just want to taste life in all of its glory, taking the necessary risks to achieve that goal for you and for others. “Limitless” is a key word. You enjoy culture, science, knowledge and the arts for the stimulus they provide in your own learning and your teaching of others. This is a very innovative archetype, “first-to-market” with your offerings, creating a path for your audience vs. having taken one already created.
You are also known as the Prophet, the Storyteller, the Visionary, the Entrepreneur.
Your brand represents creative expression at its max. You are a cultural pioneer, the Pied Piper of the archetypes; people follow you because what you create is so beautiful and enchanting, using all senses to experience life and business. Imagination, good taste, innovation and reinvention are hallmarks of this archetype. However, this is not an archetype that sits still; you are hardworking and dedicated in your quest to help your audience tap into their own creative expression in the spirit of making art and profit at the same time. This archetype is all about creating an experience that feels individual yet attracts the mass market.
You are also known as the Sovereign, the Judge, the King/Queen, the CEO.
Your brand represents power, control and authority, a natural leader in your field. Your successes are earned through your manifestation and creation through action. You demonstrate expertise, competence and a track record before you earn the control you achieve. Your goal is to create a world of prosperity and possibility for your “king/queendom”. Harmony is a goal while appreciation of structure, organization and environment are key attributes of the empire. A lover of beautiful things, the Ruler is appreciative of both material and spiritual wealth that they accumulate through smart moves. Charming, persuasive, good judgment and strategic are all elements of this archetype.
You are also known as the Guardian, the Caregiver, the Shaman, the Medicine (Wo)man.
Your brand represents wholeness, a catalyst to healing by providing the conditions, tools, beliefs and structure for healing to happen. Powerful seers, they use their sensitivity and empathetic gifts to help their audience get through the cycle to reach true transformation. Seen as a luminary and guide to help others change their lives to the greater truth, which is the inner truth. Altruist at heart, this archetype is giving, serving, listening and patient. The archetype is also a guardian of health, wealth and life, and is a trusted source to take care of their audiences pains and risks.
You are also known as the Dreamer, the Idealist, the Innocent.
Your brand represents knowledge and inspiration, a model for new insights and innovations. The Muse inspires others to be creative and themselves, and energizes them to take action. Other archetypes look at the Muse as a source of higher power, yet in a non-aggressive way; the source of the Muse’s power is through the purity of its being. It awakens the joy of curiosity and has a belief that overall humanity is good. This archetype brings out the best in others. Abstract ideas are more common than linear ones, and personal authenticity is a value.
You are also known as the Companion, the Passionist, the Romantic.
Your brand represents an affection for all things beautiful, collaborative and included. Authentic passion and devotion are hallmarks of this archetype, and it’s through that genuine interest in what they’re doing and who they’re serving that transformation occurs. This archetype can be heavily relied upon, creating order and a sense of belonging – it’s all about loving inclusion. This is a highly-trusted archetype as they hold a deep respect for each person’s value and worth. And, the Lover likes the good things in life, and celebrates living in the moment. A natural matchmaker, they have the ability to see patterns and create connections between people easily.
You are also known as the Mentor, the Analyst, the Translator, The Truth-Seeker
Your brand represents thinking in its highest form and that through thinking comes truth. Expert opinion is respected by the Sage, and autonomy and objectiveness are high values. Sages don’t get muddled by hearsay or glorified claims, they value data and information to help guide decisions for their company as well as others. Don’t think the Sage isn’t intuitive though; it’s just that you require empirical evidence to support your knowing. A skilled investigator, Sages are great seeing patterns that support a solution. The Sage is a teacher you can trust. Adept at rational communication and has a highly developed need for fairness and integrity.
You are also known as the Citizen, the Networker, the Every (Wo)man
Your brand represents giving a voice to transforming issues that affect everyone, or at least in your perception. Values include personal integrity, equity and responsibility. Social causes are very important to the Advocate. Seen as a peer to the counterparts that the Advocate is good at collaborating with, meaning is always more important than profit. This archetype has a deep belief in the goodness of humanity, therefore pushing social agendas forward are required to continue building a society of goodwill. Nonthreatening, all-inclusive, and a charming networker, this archetype doesn’t need heroics or adventure to make a change and has no problem making friends. The Advocate is brilliant at creating collaborative, participatory communities for the mutual benefit of the collective goal.
You are also known as the Entertainer, the Jester, the Shapeshifter.
Your brand is outstanding at shaking people up through stimulating people at the core of their belief systems. Presenting with lots of charm and a natural gift of communicating, there’s no ignoring the Provocateur. You are wise and daring, lighting up the world with your mirth and uncanny gift of taking information and transforming it into a new way of looking at it. You make a deep impression on your audience, and you have some of the most loyal people because you make them laugh, cry and learn all at the same time. Boldly original, this archetype has no shame in their delivery, defying most traditional and societal norms. The world is a playground of opportunity and you expect people to either come with or stay behind.
You are also known as the Magician, the Innovator, the Engineer, the Wizard
Your brand is a shapeshifting change agent of the world. You make innovation look easy. Blending both the spiritual and the scientific, Alchemists are the archetype that many people want to understand better. You are fiercely committed to a new, improved vision of the world, and curiously investigates how to make every day problems a thing of the past with simple solutions, willing to follow a path to solve these without a guarantee of it working. You can see trends a mile away, and talk about them way before they’re cache. You are dynamic, clever, influential, and your “living experiments” are seen in wonder by your audience. You get results because you can show the proof of the transformation your work does.
